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Amazon Campaign Structuring Guidance

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(@swadeshi-blessings)
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(@swadeshi-blessings)
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Joined: 3 weeks ago

Hello everyone,

I have been doing Amazon PPC since more than 3 Years now. I have below doubts which remains unanswered till now-

1. If I have 2 Products from same niche meaning both products have same Exact match keywords and same product ASIN targets to scale on, then how are we supposed to structure the campaigns??

Like 1st campaign - 1 adgroup- 1 product ad- 5 top converting Exact match keywords 
&
2nd campaign - 1 adgroup- 1 product ad(same niche)- Same 5top converting Exact Match Keywords

Whats the best way to structure it since I doubt that campaigns might compete against themselves ??

2. How long does it take to optimise a new Amazon Campaign ?? (I mean how much should we wait ideally before thinking on killing a campaign if its not performing as per needs).

3. Scenario- If we have a running Sponsored Product Keyword targeting ad campaign with Product P1 and if we launch a new Sponsored Product ASIN targeting ad campaign with same Product P1, does it anyway affect the previously running Sponsored Product Keyword targeting ad campaign ??

4. How long before is it recommended to launch any Amazon campaign which is directed with regards to a sale event like BFCM??

Looking forward to getting some detailed suggestions and insights.

Best Regards,
Vishnu