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Competitor review count

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(@cam-howard)
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(@cam-howard)
New Member
Joined: 2 weeks ago

Hi all, 

I'm new to FBA and looking to launch my first product. I believe I have found a product where I can add value through branding however a lot of the first page results have around 1,000 reviews. The highest has 1800 reviews, main competitor in terms of similarity to the product has around 700. Do you think that this is too established or could a new entrant still rank?

 

Thanks,