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Is Amazon Rufus a W...
 
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Is Amazon Rufus a Waste of time?

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Bradley Sutton
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Is optimizing for Amazon Rufus a waste of time?

Yes and no. If you are spending a lot of time trying to do it, at the expense of other more proven, fundamentals, its actually worse than a waste of time...you're probably taking money out of your pocket that you could be making.

However, if you ARE doing all the fundamentals, there are ways you can improve your listings potentially by optimizing for Rufus. In this video, I show an example of what I do for Rufus optimizing, including showing how within MINUTES, Rufus can pick up on updates to your listings!

https://www.linkedin.com/posts/h10bradley_is-optimizing-for-amazon-rufus-a-waste-of-activity-7306008175722278913-b24y?utm_source=share&utm_medium=member_desktop&rcm=ACoAABEAc2UBCP-SZLe5LVfAJF7aJc-bDCbsoeU