Amazon Product Research with Helium 10’s Blackbox

Amazon Product Research with Helium 10’s Blackbox 

For a video walkthrough of Blackbox Click here:  

Finding the right product to sell on Amazon can feel like searching for a needle in a haystack. With millions of products andcountless competitors, sellers need a data-driven approach to uncover profitable opportunities. That’s where Helium 10’s Black Box comes in. As one of the most powerful product research tools available, Black Box helps Amazon sellers discover winning products, analyze trends, and uncover untapped opportunities.  

Black Box is one of the original tools created by Helium 10, and it remains a must-have for Amazon sellers. It’s essentially the largest third-party Amazon product database, with over 2 billion products stored and analyzed. Available for multiple Amazon marketplaces—including the USA, Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, UAE, and more—Black Box helps sellers uncover high-potential products based on specific filters and data-driven insights. Unlike manual Amazon searches, Black Box provides hyper-segmented, customizable filters, allowing you to fine-tune your research and find the best products faster. 

Black Box isn’t just a single tool—it’s a suite of research tools, each with a unique function. The Product Search feature allows sellers to enter specific criteria—such as revenue, sales volume, price range, and competition level—to identify products that match their goals. For example, if a seller is looking for products with low competition but high demand, they can set filters for monthly revenue above $10,000, fewer than 100 reviews, and a sales growth of 20%+ in the last 90 days. Within seconds, Black Box will pull products that meet these criteria—helping sellers uncover hidden gems on Amazon. 

Another powerful feature is the keywords tab which allows sellers to search for trending keywords rather than products. This approach helps identify high-demand niches based on search volume, find keywords with low competition, and validate demand before launching a product. The newest addition to Black Box, ABA Top Search Terms, utilizes Amazon Brand Analytics (ABA) data to help sellers discover top-performing keywords. By combining Amazon’s proprietary data with Helium 10’s analytics, sellers can identify the most searched terms, see which competitors are ranking for them, and find market gaps that present new product opportunities. 

For sellers who want to keep an eye on their competition, the Competitor Search tool allows them to enter any ASIN and instantly get a list of its closest competitors—sometimes up to 200+ competing products. This tool helps analyze top-performing competitors, identify new product ideas based on related items, and find cross-selling and upselling opportunities. Another useful tool within Black Box is Niche Search, which enables sellers to perform deep niche research directly inside Helium 10 without having to navigate Amazon manually. This tool saves time and effort while allowing for detailed segmentation based on demand, price, competition, and reviews. 

One of the most underrated yet powerful tools in Black Box is Product Targeting, which helps sellers find ASINs that they can use for sponsored display ads or product targeting ad campaigns. This feature is particularly valuable for identifying complementary products for cross-selling and bundling, suggesting ASINs that are most relevant to a seller’s product based on Amazon data, and creating highly targeted PPC campaigns to drive more conversions. For example, if a seller is offering yoga mats, Black Box can suggest yoga blocks, straps, or water bottles that make ideal complementary products for sponsored ads and bundle offers. 

At its core, Black Box is designed to help Amazon sellers find their next winning product—whether they’re launching a brand-new product or looking to expand an existing catalog. It saves time by speeding up product research compared to manual methods, provides data-driven insights using Amazon’s own data along with Helium 10’s analytics, works across multiple Amazon marketplaces, and helps sellers scale their businesses strategically. 

For those looking to take advantage of Black Box, the first step is to log into Helium 10 and explore the tool. Sellers should start with Product Search to identify promising product ideas, use Keyword Search to find high-demand, low-competition niches, leverage Competitor & Product Targeting for PPC success, and refine their strategy using Helium 10’s insights. Black Box is an essential tool for serious Amazon sellers, and with the right strategy, it can help unlock untapped opportunities and drive business growth.