If you typed in "dress" compared to "sage formal midi dress for wedding," you're likely to have significantly different search outputs and varying consumer behavior, right? Long-tail keywords have statistically demonstrated higher buyer intent and lower competition, making them ideal for conversion-focused PPC campaigns whereas identifying common root words helps refine broad match and phrase match targeting for more effective ad spend.
Here's a Step-by-Step Guide to Finding Long-Tail & Root Keywords.
To perform a Multi-ASIN Search in Cerebro, start by running a keyword analysis for relevant products within your niche. Once you have your search results, utilize the Word Frequency Feature, located at the bottom of the results, to identify how often specific words appear across various keywords.
Next, filter for long-tail keywords by setting a minimum word count of three. This helps isolate longer, more specific phrases that are often less competitive and more targeted. Additionally, exclude irrelevant terms by using the "Exclude Phrases Containing" filter to remove unwanted keywords, such as seasonal terms or restricted words.
Finally, analyze the data and implement your findings. Identify consistent root words that appear frequently and use them strategically for broad or phrase match PPC campaigns to maximize your ad targeting efficiency.
By using long-tail and root keyword strategies like this, as a seller -- you can increase PPC efficiency, reduce wasted spend, and improve listing optimization for higher-converting searches. Happy sales!!