How to Find Competitors for Any Amazon Product and Use That Information to Make Money
When researching a new niche on Amazon, it's essential to understand the competitive landscape. Who are the key players? What products should you analyze to gain insights into successful strategies? This process helps you identify opportunities, refine your approach, and ultimately increase your sales.
A powerful tool within Helium 10 makes this research process much easier. With just an ASIN, you can uncover closely related products based on keyword rankings. This allows you to see which products share similar rankings for the same search terms, giving you an inside look at your competition.
How the Tool Works
To get started, enter an ASIN with some sales history. It won’t work with brand-new products that have never sold or ranked for keywords. Once you input an ASIN, the tool will display a list of related products ranked by similarity.
For example, if you're selling a coffin shelf and input that ASIN, the results will show other products ranking for similar keywords. You might find other coffin shelves, gothic shelves, or even bat-shaped shelves that you wouldn’t have initially considered as competitors.
Finding New Competitors and Keywords
By analyzing these related products, you can uncover new keyword opportunities. A good next step is using Helium 10’s Cerebro to see which keywords these products rank for. This data helps you refine your own keyword strategy, ensuring your product appears in the right search results.
You can also use the competitor tool to continue your research. Take one of the related products and enter its ASIN to expand your understanding of the market.
Using This Data for PPC Targeting
Beyond keyword research, this tool is a valuable resource for pay-per-click (PPC) advertising. If you’re launching a new product and looking for effective targets, you can filter results based on specific criteria. For example, you might choose to focus on products with fewer than 50 reviews or those priced higher than yours. These can be excellent PPC targets since your product may have a competitive edge in price or customer feedback.
By targeting these products in sponsored product campaigns, you increase your chances of appearing on relevant product pages, capturing the attention of potential buyers, and driving more sales.
A Smarter Approach to Competitor Research
Understanding your competition is a crucial part of success on Amazon. Whether you're identifying new products to watch, discovering hidden keyword opportunities, or fine-tuning your PPC strategy, this tool gives you the insights needed to make informed decisions. Try it out and see how it can help you stay ahead in your niche.