Hello everyone ,
I'm Amit
I am new to amazon selling and i am going to launch my first product on amazon i have done my product research and now i am making my launch PPC strategy , i just completed the helium 10 PPC academy course very informative.
As far as i understood i have 20 main keywords and i should use the campaign structure as follows
1. 5 Ranking campaign with the structure of 1 campaign 1 Ad group and 1 keyword (Exact match) with a high bid.
2. 1 Automatic discovery campaign for keyword harvesting
3. 1 Manual research campaign with broad match keywords
4. 1 Manual Performance campaign with exact match keywords
5. 1 Manual Product targeting campaign
OPTIMIZING CADENCE
1. Profitable keywords and ASINs from Discovery and Research campaign will be promoted to the performance campaign
2. Non performing keywords and ASINs will be added a negative exact or negative phrase.
Its the overview of my strategy is it valid or need some adjustments? Please tell.
Any assistance is appreciated.
Thanks
yeah you dont need one keyword per campaign though, or per ad group. You could do that, but not necessary. But the way you have in general is good. Check the videos in the learn button of adtomic too