How to Track Amazon Keyword Rank 24 Times a Day
Why It Matters
Amazon keyword rankings fluctuate throughout the day, especially for competitive terms. If you're not tracking frequently, you’re likely making PPC and SEO decisions based on outdated data and thaaat...is something you don't want to do, my friends.
Real-time tracking helps sellers optimize bids, measure ranking campaign success, and react instantly to algorithm changes.
For example, if you're running a launch campaign and your product jumps from position #40 to #15 by noon but drops back to #30 by evening, you need to know why. Don't you want to know when a competitor increase bids? Did Amazon suppress your listing temporarily? And without high-frequency tracking, you’d miss critical insights.
Here's a step-by-step on how.
To track keyword rankings 24 times a day, start by identifying the most important keywords that drive traffic to your product. Using a tool like Cerebro, run a search to find high-priority terms and add them to Keyword Tracker.
Once added, enable boosted tracking by clicking the rocket icon, which increases the frequency of updates throughout the day.
This allows you to see real-time changes in your ranking positions instead of relying on sporadic snapshots. When rankings shift, analyze how factors like PPC performance, competitor activity, and indexing updates are affecting your position. If a competitor suddenly outranks you, you can adjust bids or tweak your listing content to recover lost ground. If your organic ranking drops, you’ll have data to determine whether it’s a seasonal trend, a result of a suppressed listing, or an issue with conversions.
For deeper insights, export keyword ranking data to a CSV or XLS file and review trends over time. If a keyword consistently underperforms, it might need a different strategy, whether that’s refining backend search terms, adjusting your PPC campaigns, or updating your listing to better align with shopper intent.
Tracking keyword rankings 24 times a day helps sellers make informed, data-driven decisions that lead to higher rankings and increased sales. By monitoring shifts in real time, you can optimize PPC more effectively, reduce wasted ad spend, and stay ahead of competitors. Sellers who rely on outdated keyword ranking data risk losing valuable organic visibility and paying more than necessary for ads. Those who track frequently gain a competitive edge, making adjustments that keep their products in front of customers at the right time.