Walmart Seller Center: Succeed on Walmart

Introduction

Welcome to our comprehensive guide on getting started selling on the Walmart Marketplace! If you’re an established seller looking to expand your reach or a professional business seeking to tap into a vast customer base, you’ve come to the right place. The Walmart Marketplace offers an incredible opportunity to showcase your products alongside the retail giant’s first-party offerings on Walmart.com. As one of the world’s leading e-commerce platforms, the Walmart Marketplace provides innovative solutions designed to streamline your selling experience and drive growth for brands of all sizes. From efficient catalog management and reliable fulfillment services to cutting-edge pricing strategies and powerful advertising tools, this platform opens the doors to success and profitability. Join us as we delve into the world of the Walmart Marketplace and Walmart Seller Center, exploring its benefits, requirements, tips for success, and everything you need to know to embark on a successful selling journey with Walmart. Let’s get started!

What is the Walmart Marketplace?

The Walmart Marketplace is a selling platform for established and professional sellers, offering products that complement the first-party offerings on Walmart.com. The marketplace provides innovative solutions to streamline the selling experience for brands of all sizes. Sellers can confidently list their products on the Walmart Marketplace without worrying about monthly fees or setup costs, allowing them to save and earn more from their sales. With access to a vast built-in audience of 120 million monthly visitors and loyal customers across various categories and channels, sellers can fuel their growth through cutting-edge pricing, catalog management, advertising, fulfillment, returns, and brand management solutions. The onboarding process is designed to be smooth and seamless, enabling sellers to start selling quickly and easily. Furthermore, Walmart Marketplace sellers benefit from Walmart’s omnichannel capabilities, with a strong presence both online and in physical stores. Customers can manage returns conveniently either online or in person at Walmart stores, providing enhanced returns experiences that foster customer satisfaction and lead to repeat shoppers.

Signing Up for Walmart Seller Center

What Are the Different Seller Account Types on Walmart?

There are 1P and 3P types of Walmart Marketplace Sellers. As a 1P seller on Walmart, you’ll be responsible for supplying your products in bulk at wholesale prices to Walmart’s fulfillment center, where they will be stored and distributed. While Walmart is listed as the seller, your products will be displayed as “sold and shipped by Walmart.” The retail giant assumes ownership and takes charge of selling, pricing, optimizing listings, advertising, marketing, and delivering your products. On the other hand, becoming a Walmart 3P seller requires approval and meeting specific business qualifications. As a 3P seller, you’ll have maximum control over your product listings and inventory, retaining ownership of your brand and products. Walmart Marketplace serves as a channel for you to list your products, and you can manage everything from listings, pricing, promotions, shipping, and order fulfillment. Opting for the 3P approach offers you the most control and flexibility over your business operations.

Can International Sellers Apply to Sell on Walmart.com?

Exciting news for international sellers looking to join the Walmart marketplace! Walmart is gradually embracing international sellers and has now extended access to its marketplace for sellers from China, India, Hong Kong, the United Kingdom, Canada, Japan, Mexico, Germany, South Korea, Singapore, Taiwan, and Turkey! If you are interested in applying to sell on Walmart.com in any of these countries, you can visit helium10.com/apply-walmart and complete the application process. On the page, you’ll find a drop-down menu where you can select your country in the Business phone number section. As Walmart continues to expand its reach, this website will be a valuable resource to stay updated on future countries where Walmart opens up its marketplace.

What Are the Requirements to Sell on Walmart.com?

To become a seller on Walmart Marketplace, there are specific minimum qualifications that need to be met. These include providing a valid Business Tax ID(s) or Business License Number (Social Security Number not accepted) and supporting documents that verify your business name and address. Additionally, a history of success in the marketplace or eCommerce is required, demonstrating your ability to effectively sell products online. Your products must also have GTIN/UPC GS1 Company Prefix Numbers for proper identification. It’s essential that your catalog complies with Walmart’s Prohibited Products Policy, ensuring that you offer products that meet their guidelines and restrictions. Furthermore, you must fulfill orders through Walmart Fulfillment Services (WFS) or have another B2C U.S. warehouse with returns capability to provide efficient and reliable order fulfillment and return services to customers. Meeting these qualifications is crucial to gaining access to Walmart Marketplace and tapping into its vast customer base. (Note: If you are an international seller, you will need to provide information specific to your country that would include information about your business entity, etc.

For more information, check out this blog!

Should I Sell on Walmart?

Starting to sell on the Walmart Marketplace can be a game-changing decision for your business. Online marketplaces have revolutionized consumer expectations, with 70% of shoppers considering them the most convenient way to find better delivery options, a wide selection, and competitive prices, as reported by a Mirkal survey. With online marketplaces contributing around 67% of global eCommerce sales in 2022, as projected by Forrester, they attract valuable repeat customers due to their product range and price transparency. By joining Walmart Marketplace, you have the opportunity to tap into the substantial $40.2 billion in eCommerce sales they drove in 2022, with low setup costs and a built-in customer base. The platform offers excellent perks such as enhanced product visibility, reliable fulfillment services, hassle-free returns, and a strong trust factor, lowering the risks and providing a conducive environment for your business to thrive.

How Do I Apply to Sell on Walmart.com?

If you are interested in selling on Walmart, go to helium10.com/apply-walmart. Then, fill out your basic business information and create a login and password.

Once you hit submit, you will be logged into your Walmart Seller Central Account. Then, you will need to follow the steps listed in the screenshot below. First, you click “Get Verified.”

Once you click on get verified, a screen will pop up and you will need to provide the information in the following screenshot:

Once Walmart verifies your business, you will be allowed to go onto the next step which is “Get Paid,” where you will enter your payment information with either Hyperwallet or Payoneer. After that step is completed, you will be allowed to set up your shipping templates and create your first listings.

How Long Does It Take to Open a Walmart Seller Account?

The process can take as little as 24 hours and up to weeks or months depending on the information needed to verify your business. If you have everything ready that Walmart requires and you meet all of the minimum qualifications to sell at Walmart, you could potentially be up and running within the week.

How Do I Ensure I Get Approved to Sell on Walmart?

To increase your chances of being accepted as a seller on the Walmart Marketplace, take the following steps: Make sure you have a track record of success in the marketplace or eCommerce world, as Walmart values established and credible sellers who contribute to a diverse product range and a positive shopping experience for customers. Additionally, carefully review Walmart Marketplace’s Prohibited Products Policy to ensure none of your items fall into restricted categories, such as hazardous materials, alcohol, certain types of food, offensive products, and more. Failure to comply with these guidelines, even with just one prohibited item in your catalog, could result in the denial of your application. Lastly, provide comprehensive and detailed information about your business during the application process to minimize back-and-forth communication and avoid delays in the review process. By following these steps, you can streamline the application process and improve your chances of gaining approval to sell on Walmart Marketplace.

Why Was My Walmart Seller Account Denied?

There are several potential reasons why your application to Walmart Marketplace might be denied. First, Walmart looks for experienced e-commerce sellers with consistent and steady sales, preferably around $500,000/year or more on platforms like Amazon or other e-commerce marketplaces. Your product catalog must feature unique items that enhance its offerings, avoiding an abundance of similar products. Inconsistent tax or business documentation on your application can also lead to rejection, so ensure all information is accurate. Lack of e-commerce experience may also result in denial; it’s best to gain experience on platforms like Amazon, Ebay, or Shopify first. Walmart seeks sellers with a strong customer service track record, evidenced by positive seller account reviews and a pro seller badge. Low product review ratings or a reputation for low-quality products can also hinder acceptance. Finally, having a reliable and efficient fulfillment system, whether through your warehouse or third-party service is crucial to Walmart Marketplace’s selection process. To improve your chances of approval, it’s advisable to build a strong e-commerce portfolio with a focus on quality products and exceptional customer service.

What Can I Do if My Account Was Denied?

If your account was denied, the first step is to log in to your Walmart seller center account. You created this login when you submitted your application so it will be the same username and login that you used for your application. Then go to the top right-hand corner of your screen and click on “Help.” In the dropdown, click “Contact” Support.